We all think we know what our customers want, but more often than not we’re flat out wrong. I’ll review some of the ways in which we’re wrong these days, and some steps to overcome our egos and our preconceptions.
Your online assets are incredibly valuable. It’s critical to understand exactly why, and how much control you might be giving to the services and individuals you enlist for help.
Your RSS feed exposes your content in a way that allows for rich automation, as well as theft. There are ways to design it so even the thieves are working for you.
Automating social media can sound like an oxymoron, but sometimes it’s the pragmatic choice to make your content available where your people are.
I recently began a new project of a less technical nature, and it dawned on me that the approach I was using was not only appropriate for many types of web sites, but it’s also one many people don’t consider.
Make your site searchable with the Google search engine.