You need a mailing list. Yes, you. A mailing list of customers, potential customers, followers, believers, or just plain interested folk turns out to be a key component to weathering the ever-changing landscape that is the web.
Set Up Your List With Aweber. As a concrete example, I’ll walk you through the process of setting up a mailing list using the mailing list provider I use, Aweber.
I’ll Just Do It On Facebook. It may be tempting to look at busy social media feeds and decide to put most, perhaps even all, your efforts there. In a word: don’t.
You Are Not Your Customer. We all think we know what our customers want, but more often than not we’re flat out wrong. I’ll review some of the ways in which we’re wrong these days, and some steps to overcome our egos and our preconceptions.
On Writing: You’re Now A Writer. A content marketing strategy implies that you have, and create, content for your audience. That means embracing the fact that you’re a writer.
Let’s Get Mobile. Providing a good experience for visitors on mobile devices is important for a number of reasons. Fortunately, there are ways to make it relatively easy.
Let’s Get Social. Social media can be an important part of an overall strategy to promote your business or cause. But don’t lose site of one important fact: you are not the customer.
Design – Look and Feel and So Much More. I’ve not talked about design primarily because it’s not my strength. That doesn’t mean it isn’t important, however, so let’s talk about look, feel, and functionality.
Backing Up. You’re about to put a lot of effort into your website. You’ll want to protect yourself from disaster. That protection? A good backup, of course.
Use Images to Highlight Your Posts. Photos and other images can make your posts more appealing and informative. They can also slow down your site and distract readers. At worst, choosing the wrong image can get you in trouble.
The Best Keyword Research Tool. Many people spend a lot of time on keyword research, or worrying about keyword research. While it’s important, the best keyword research is already right in front of you.
To Date or Not to Date Your Posts. Whether or not to date your posts can quickly turn into a religious argument. I’ll review the reasons to date your posts, and the reasons not to, and the overriding theme to keep in mind when making the decision.
Dealing With Haters. Or, how I’ve come to love the haters and trolls in my life, and how you can too.
Share URLs Correctly. You can make it easier on your audience by sharing links to your site or to other pages as clearly and as simply as possible.
Product, Service, or Cause? Product, service, and cause are three types of efforts I’ve characterized as needing web sites. I’ll elaborate on what those mean.
Slowing Down. I’m further reducing the publication frequency. I’ll cover why any site might want to, and include a few behind-the-scenes facts and figures about where we are.