We all think we know what our customers want, but more often than not we’re flat out wrong. I’ll review some of the ways in which we’re wrong these days, and some steps to overcome our egos and our preconceptions.
It may be tempting to look at busy social media feeds and decide to put most, perhaps even all, your efforts there. In a word: don’t.
My guess is that four out of five websites suffer the death of stagnation. Don’t let that be yours.
So-called “writer’s block” prevents a lot of people from creating content regularly. I’ll give you some ideas on a virtually unlimited supply of ideas to write about.
Making sure your web site has signs of life is important to everything from making a good first impression with your visitors to ranking well in the search engines.