Ask Leo! On Business is going to scale back a tad. I’m expecting to post about once a month for a while.
Given that I’ve been talking a lot about keeping a website “fresh” and “alive” in Google’s eyes, not to mention my readers’, I want to explain some of the rationale, especially as it would apply to any website. I also want to give you a bit of behind-the-scenes information about Ask Leo! On Business, and where it’ll go from here.
I consider a once-a-month website update a bare minimum. Anything less frequent than that I believe sends a signal to both Google and the website’s audience that the site is, for all intents and purposes, abandoned.
I’m not abandoning Ask Leo! On Business. It continues to have a very real purpose and strategy in the world of Ask Leo!
I strongly recommend more frequent updates if you can manage it. While I’d originally envisioned weekly, the starting pace for Ask Leo! On Business was twice a week, because readers said they couldn’t wait for the information I was planning to provide.
That’s excellent feedback. Always listen to your readers. That’s not to say do everything they say – it has to fit with your own plans and goals, of course – but do pay attention. Act when it makes sense.
Your website is likely only a portion of your business. I argue it’s a more important aspect than many people acknowledge, but there’s no arguing that time and resources spent on your website is energy you choose to not spend on other things.
Your website is an investment in your business. Done well, it helps grow your business.
It’s a balancing act, to be sure.
Developing your website has an “up front” cost as well as an ongoing cost to keep it up-to-date and alive. Both are important to prioritize appropriately …
… and both are important to balance with the time, energy, and costs of actually running your business.
So it is with Ask Leo! I, too, have competing priorities, as well as ongoing costs for each of the websites I maintain (around 20, with perhaps half a dozen directly related to Ask Leo!), the books I write, and the other projects I take on.
I’m “dialing down” Ask Leo! On Business publication frequency specifically to make room for a couple of new projects I’ll be announcing on Ask Leo! in the coming weeks. (Be sure to subscribe to The Ask Leo! Newsletter to get announcements on all that. 🙂 )
Behind the scenes
In many ways, Ask Leo! On Business is a great example of setting up a website, publishing regularly, using a newsletter, and more. It’s a great example of many of the very things it talks about.
But on the other hand, it’s not.
Ask Leo! On Business was, and is, an experiment – a side-project to the Big Kahuna that is Ask Leo! itself. The experiment was to see if there was demand for this topic, and perhaps go further with a book and/or training if the demand was there. It was also an opportunity for me to simply say some things I’ve wanted to say for a long time that didn’t fit under the Ask Leo! umbrella.
What that also means is that as an experiment, it was, in a sense, competing for my time with a site that has over a million visitors a month. 🙂
As I write this, Ask Leo! On Business has just over 1,000 email subscribers, and the website is getting just over 1,000 visitors a month. That’s “OK”, particularly for a site and project that’s just over half a year old (I dreamed it up over last Christmas 🙂 ). But after this amount of time, it doesn’t represent the level of interest I was hoping for, or the level of interest that would make it a higher priority compared to other opportunities on my plate.
Of course, all that could change, and I’m keeping the site alive and my options open.
One effect of a reduced publication frequency is that your feedback is more important than ever. I want to make sure what I do publish here is of lasting value to you as you develop and maintain your own web presence.
To that end, I’ve updated the Ask Leo! On Business contact form. In fact, it’s now an example of using the very form technology we were just talking about. Rather than send you to Ask Leo!’s more generic ask-a-question mechanism, Ask Leo! On Business contacts are flagged so I can more easily identify them and prioritize appropriately.
Don’t hesitate to use it to let me know what kinds of topics you’d like me to take on here. There’s nothing that says I’ll only do once a month. If I get lots of requests, I’ll react to your input as before, adjust my priorities, and perhaps publish more frequently.