Your mailing list is your most valuable asset. It’s something you’ll want to make sure is properly and regularly backed up.
What you WANT to do may not always be what you SHOULD do. What it means to be a spammer, and how to avoid it.
Having to deal with both a web site and a mailing list can seem intimidating. It doesn’t have to be if you simply hook one up to automatically feed the other.
Your list is up an running, but there are a few enhancements we can, and should, make.
As a concrete example, I’ll walk you through the process of setting up a mailing list using the mailing list provider I use, Aweber.
A mailing list of customers, potential customers, followers, believers, or just plain interested folk turns out to be a key component to weathering the ever-changing landscape that is the web.