As you might imagine, I’m the guy that friends and family go to when they have computer questions. It makes sense. I enjoy technology, I’m always playing with something related to computers, the internet, web sites, or who-knows-what.
In fact, I built an online business around it: Ask Leo!
Since I’ve built a few successful online presences and web sites, one class of questions I get from time to time has to do with how to do that. Be it for an individual practitioner, a retail establishment, or some other endeavor – online or off – “How should I set up my web site?” is pretty common.
It also opens the door to a small, though in my opinion quite manageable, can of worms. “Great, I have a web site – now what?” is perhaps an even more important question. There are many more opportunities than just having a few pages on the internet.
What’s more frightening to me are folks doing business or promoting a cause with no web site or online presence of their own … or at all.
That’s just wrong.
At a minimum, it’s a huge missed opportunity, and at worst, it’s putting your fate in the hands of someone or something that doesn’t care if you succeed, fail, or even exist.
Naturally, seeing various attempts at web sites, online presences, and online successes (or in some cases, a complete lack of attempt), I get frustrated. Sometimes I desperately want to reach out, grab someone by the shoulders, and say “Don’t you see? You need to do this, and this, and this. You’d be so much more successful!”
What it’s taken me some time to learn is this: you can lead a horse to water, but … well … you know the rest.
So, instead, I’ve decided to simply point out where the water is.
Stick around if you’re thirsty.