In my opinion, this is the single biggest reason new websites for small businesses and causes fail …
… the biggest reason by far.
In a flurry of activity, the website is set up and configured. It looks pretty, the basic information is in place (a very good thing, by the way), and lots of good intentions are set to create ongoing content.
And then?
Nothing.
A continuous flow of content – be it a daily flow or a monthly drip – is one of the cornerstone techniques for getting your website – and your business – noticed online. It’s a key strategy to finding new customers and making new connections.
So why do so many get to this point and stop?
I want to examine a few of the more common problems I see when it comes time to put virtual pen to virtual paper.
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