Of “whys” and “whats”
Hopefully, you’re finding the material I’ve been publishing helpful, or at least mildly interesting.
If you haven’t seen it all, make sure to check out the table of contents – I’ve been keeping it up-to-date as each article is added. It’s a great overview of where we’ve been, and provides some really good clues as to where we’re headed.
By now, you’ll hopefully also have seen my approach to the material: a combination of what to do, and why to do it.
I believe that “why” is important – perhaps even more important than “what” – since there are so many options and different ways of doing things. My examples are just that: examples. For any number of reasons, you may be faced with different choices, and as a result, require different solutions than I present here. Understanding the whys will allow you to make knowledgeable decisions for your own situation.
Understanding why, you’ll be able to choose your own what with confidence.
Now, I’d like to ask two favors.
So, what do you think?
Knowing where I’ve been, where I’m going, and how I’m going about it … what am I missing?
What questions, problems, or situations do you see that should be covered in this eventual book on setting up your online presence? What are the big-picture things that you don’t see in the table of contents, or things you feel I’ve side-stepped in the materials published so far?
I’d love to know what I’m leaving out. You know, so I don’t leave it out. 🙂
Just leave a comment on this article with your ideas. I’ll read ’em all. Promise.
In fact, as they accumulate, you might want to read them also – they may spark some additional ideas.
I’d love that.
Who needs this?
As I mentioned in the very first post, Ask Leo! On Business was born out of the frustration of seeing friends and acquaintances who should have professional online presences settle for something less, or nothing at all.
I said it then and I’ll say it now: that’s just wrong. That’s a huge missed opportunity.
I suspect I’m not alone. I’m sure you know someone who clearly needs a better online presence, but either just doesn’t get it, or doesn’t agree that it’s important. (Hint: it is!!!)
Please send ’em this way.
Send them to Ask Leo! On Business. Have them subscribe. Have them spend a little time with the table of contents, or the roadmap to success. Heck, point them at this post and encourage them to comment with what they think is missing – or why this isn’t at all important to them.
I’d appreciate it.
And in the long run, I think they will too.
If I do my job right, that is.
Which leads right back to my first question: what am I missing? 🙂