Before we take your website further, I want you to set up something that, in my opinion, is even more important.
You need to make your email address an address on your own domain.
Now that you own your own domain, there’s simply no excuse not to. I’m going to go one step further and say this: it’s not optional.
If you want to have a professional presence on the internet, a presence that says you take people’s correspondence seriously, you take email seriously, and you take your business seriously, you simply must have your email address be on your domain.
That means if you just purchased somerandomservice.com, your email address should be firstname.lastname@example.org. Since I just purchased askleoonbusiness.com, I’ll use email@example.com.
What other email addresses say about you
If your public email is @hotmail.com, @outlook.com, @aol.com, or especially if you’re using your ISP’s email address (@comcast.net, @btinternet.co.uk, @verizon.net, and so on) … stop it.
To many people, email addresses on these domains label you as anything from a spammer to someone who doesn’t plan to be in business very long to someone who simply doesn’t know what they’re doing. Those are bad first impressions.
Particularly if you’re running a business, providing a service, or just want to have a presence on the internet that will be taken seriously, you must have your email address on your own domain.
Now, it’s one thing if you don’t have a website at all. That’s almost (but not really) excusable.
But what looks even worse is when your business card or contact information includes a web address using your own domain name, and then an email address on a completely unrelated email service. Many people realize that if you have your own domain name, you can have email on that domain. To not do so is viewed as somewhat unprofessional and perhaps even lazy.
As I write this, Gmail seems to get a pass from many, but not from me. Because it’s apparently viewed as a more “serious”, yet still free, email service, people don’t react quite as strongly to seeing businesses with @gmail.com email addresses. I do, particularly when there’s no reason not to have your email on your own domain.
To throw out just a little bit of marketing speak, your domain is part of your brand. It’s how you represent what you do to the people you want to attract to your business, service, or movement.
It’s clearly important that your website promotes and establishes that brand. But what many people overlook is that you often interact more via email than you do on your web site. In fact, in an upcoming chapter we’ll be talking about how to keep your relationships ongoing and vibrant, via email.
It’s important that your email, as well as your site, reflect your business properly.
And that starts with your email address.
It’s yours forever
Imagine investing years into establishing relationships with friends, family, and perhaps even customers, using an email address that happens to be from your local ISP. Then you move. Now all of your friends have an email address that no longer works, because you’ve had to create a brand new one with your new ISP.
Many people consider free email services as an alternative. And indeed, it solves the moving problem. You move anywhere on the planet and you access your email as you did before.
Until you’re locked out, or the account is hacked, lost, or otherwise compromised. And you can’t get it back. And there’s no customer service to help you get it back.
So, just like moving, you have to set up a new email address, and once again, all your contacts have no idea that your old email address is no longer working – or, worse, is in the hands of a hacker.
When you have your email address on your own domain, it’s yours for as long as you care to own that domain. That’s true no matter where you live, what ISP you use, or even how you choose to access your email.
Something@somerandomservice.com is yours, no matter what, for as long as you keep paying your domain registration.
Many people envision having to use cumbersome programs, interfaces and whatnot to access their email if it’s on their own domain.
Not so. You can, almost literally, use any technique you like to manage your own email domain. This includes:
- Accessing it with a desktop email program like Microsoft Office Outlook, Thunderbird, Windows Live Mail, and more.
- Accessing it using an email program on your phone, tablet, or other mobile device.
- Accessing it with a web interface provided by your hosting company.
- Accessing it via other email providers.
- Even accessing via those free email services like Gmail, Outlook.com or others.
Your email address is just an address, and you can access and handle its email in any number of different ways.
More importantly, you can change how you access it at any time.
Say you’re processing your firstname.lastname@example.org email on Gmail (as I do, by the way, and I’ll show you how in an upcoming post). One day your Gmail account is lost, or you decide that you don’t want to handle your email through Google any more.
So you change it. Maybe you start using Outlook.com, or a desktop email program, or some other service entirely. Whatever.
Your email address never changes. People in contact with you never know a thing about the change. They just keep emailing you as always.
Even if you’re not a business, this one fact is perhaps the most compelling reason, in my opinion, for individuals or families to own their own domain names: email addresses for life.
Now that we understand the need, next we’ll set up an email account and make that first step to more professional visibility.